With more than one billion people using Instagram every month, it’s no wonder businesses of all shapes and sizes are scrambling to get their piece of the market. Growing an audience on Instagram can be a seriously powerful tool to expand your brand presence, increase customer loyalty and impact your online sales. To help you grow your small business, we’ve put together seven tips on how to maximise the impact of your Instagram.
1 Post every single day
That’s right, everyday. Instagram is a hungry beast and your audience needs to see your content regularly in order to interact with it. The more engagement your posts receive, the more likely they will surface to the top of your audience’s feed. You can use a social media scheduling tool if you find keeping up with this activity too overwhelming to do by hand.
2 Interact with your audience
Treating your existing audience right will help you grow a loyal Instagram following. If people are following you and interacting with your posts, you can easily thank them for it, by having a conversation. Reply to as many comments and direct messages as you can, like their comments and even share their content where relevant. The more love you show, the most likely people will stick around.
3 Make the most of Instagram Stories
While many brands and businesses are on top of their Instagram feed, they are yet to master Instagram Stories. With millions of people using Instagram Stories everyday, it gives you yet another way to interact with your audience. Whether it’s behind-the-scenes content, live videos or user-generated-content, it’s worth spending time to see how you can use Instagram Stories to your advantage.
4 Discover the right hashtags
Hashtags can be a powerful tool in connecting users with your content – particularly those who aren’t already following you. Make sure you use relevant hashtags that relate to you and your business. Instagram allows up to 30 hashtags per posts, but you don’t even need to use that many, start with just 10. You could also make and create a hashtag particularly for your business or product – just make sure it isn’t already taken.
5 Share user-generated content
As your Instagram grows, you can encourage your audience to interact with you and post their own content that relates to your brand, product or service. In turn, you can then use that user-generated-content on your own page. This is a win for you, as it provides you with free quality content, but more than that, it increases brand loyalty and shows your commitment to your audience.
6 Review your analytics
Instagrams provides you with an assortment of analytics that can be super useful when planning out your content strategy. You can easily review your top performing content (and your worst) to understand what resonates with your audience. Take note of your audience and what times they are online. Align your posting schedule with the days and times that are likely to result in the highest engagement.