Whether you’re just starting out or simply low on cash, marketing your business doesn’t have to cost the earth. In fact, there are many ways you can grow your brand and your customer base without breaking the bank – some that don’t even cost a thing. From clever social media marketing to making key industry connections, here are seven low cost marketing ideas to help grow your small business.
1 Master your social media game
Growing your social media channels requires consistent effort but it doesn’t demand an unlimited cash resource. While platforms such as Facebook have moved to a more ‘pay to play’ model, there’s still plenty of opportunity to gain organic traffic and attention. Choose one particular platform to focus us and use it to connect with your audience online and showcase what your brand is all about.
2 Join online networking groups
Finding long-lasting industry connections and like-minded entrepreneurs can be a game-changer when it comes to running and marketing your own small business. Use online networking groups to find mentors and other small business owners who can offer support and advice. You can also help each other out by recommending each other’s services through cross-promotions and other joint marketing opportunities.
3 Participate in local business events
Whether you’re working from home or in a small office, sometimes it pays to get out of your four walls and into your local community. It doesn’t take much to get involved in local business events and it gives you yet another chance to market your business to a different subset of people. It can also encourage word-of-mouth referrals which are one of the cost-effective marketing options out there.
4 Work with micro influencers
While you may not be able to afford big-name influencers, you can try working with micro influencers for a fraction of the cost. While they have a smaller audience, many micro influencers boast excellent engagement rates, offering you the chance to expand your audience and grow your own social media channels at the same time.
5 Apply for business awards
Many industries and organisations offer business awards that can help to not only recognise your hard work if you win, but also generate real buzz for your business. It can also boost your credibility and help you get recognised by bigger brands and businesses. Do you research and find out what business awards you and your business might be eligible for.
6 Offer to present
Look for opportunities to present on your area of expertise at local conferences, events and classes. This can not only hone your presenting skills, but will give you connections in the industry and help to develop your credibility as a thought leader and expert in your field.
7 Collaborate with other businesses
Never underestimate the power of collaboration when it comes to small business. Find local businesses in your industry or niche that you can team up with to help each other grow. Working with other small businesses can help you to widen your influence and grow your audience – plus you might just end up making friends for life.