There are no tricks when it comes to writing for social media but there are certain guidelines that can seriously help improve your customer engagement. Whether you’re writing a short and snappy post on Facebook, a description for a YouTube video or an informative LinkedIn article, here are five tips for writing killer social media copy every time.
1 Understand the platform
Every social media platform is different, so when it comes to writing great copy, there is no ‘one size fits all’ rule. Before you even start typing, you need to do a little research about the platform to find out what is going to work for you. Some platforms, like Twitter, have a cap on the amount of copy you can use, while others like Instagram, don’t allow clickable links in their captions. Read the rules, check out the competition and decide what will work best for each social media platform.
2 Know your audience
One you understand the basics of each social media channel, you then need to think about your audience. Who are you talking to? Think about how you would talk to this group of people in real life. People respond to authenticity on social media, so you want to be true to your brand and your brand values. Know when to use slang and what topics are going to hit home for your audience. Do they like long form content and stories? Or are they simply looking for quick, snappy information in a hurry?
3 Use hashtags and emojis wisely
Writing copy on social media is not just limited to the alphabet. Now, you need to take hashtags and emojis into consideration when drafting your posts. Be careful, because overusing either one can seriously turn people off or make your brand appear unprofessional. However, on the flip side, emojis can personalise your brand and your copy and hashtags used wisely can increase the reach of your posts. Just remember, when it comes to hashtags and emojis – less is more.
4 Be consistent
Social media can be an excellent way to grow your business and personify your brand. One of the best ways to grow your social media presence quickly, is to be consistent. Consistent in your copy and consistent in your posting. Decide on the tone of voice of your brand and stick to it. If you’re a fun and playful brand, stay true to that in every post, if you’re more corporate and professional, stay in the straight lane. Just make your copy work for you.
5 Double check your work
Writing for social media may seem like a casual affair, but in reality, it’s an instant reflection of your brand. It’s very important to double check every social media post, caption or video for spelling or grammar mistakes. Thankfully, these can often be rectified quickly but the damage can already be done if your post has already been seen or shared by a large portion of your audience.