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SEO Lessons for Your Website

By Belinda Gadd

3 min read

A strong online presence can help your business immensely. We show you small ways you can boost your website presence to get more views and leads, leading to bigger and better business.

What would a website be without SEO (search engine optimisation)? And how can you measure a website’s success if nobody knows it exists?

Clever SEO is what makes most business websites successful. It helps your website domain pop up at the top of Google results, helping existing and potential customers find you faster.

According to HubSpot, SEO leads have a 14.6% close rate, while outbound leads like direct mail or print advertising have a mere 1.7% close rate. What’s more, a massive 61% of global internet users research products online.

So it makes sense that in today’s global economy, it pays to get on board with SEO.

Here are some ways you can do it.

Clean, Straightforward URLs

When you set up a web page, the URL itself can assist researchers in finding the information they seek. Have a look at your URLs, including sub-page links, and see if they are self-descriptive. URLs containing nonsensical codes or numbers are less likely to be tracked by Google than ones with clear descriptive titles.

TIP: Use web page headings as URL descriptors.

Use Keywords

If a consumer is looking to buy car insurance, for example, they may use a variety of search terms such as ‘car’, ‘vehicle’, ‘insurance’, ‘cover’, ‘comprehensive’ and even ‘cheap’. Try to use a variety of keywords and related words on your website pages and blog articles, as well any related abbreviations, extensions and spellings. This will help your page crop up in search results and ultimately improve its SEO status.

TIP: Use long tail keywords to target phrases that customers will be typing in a search engine.

Use Social Media

Social media can be an effective marketing tool if you use it to support your business website. Social media posts with simple, tiny URLs can help drive traffic to your website, increase shares and views, and ultimately improve brand awareness. Rather than using social media as a separate platform, consider integrating it into your website pages with Facebook ‘likes’, comments and Twitter ‘share’ icons.

TIP: Include shortened URLs in your social media posts.

Use Online Analytics

Online analytics track and report your views, visitors and likes, so you can see for yourself what works and what doesn’t. Many free website platforms like WordPress and Facebook offer in-built analytics, but you can also sign up to third-party providers such as Google Analytics for comprehensive market feedback.

TIP: Conduct a regular review of marketing analytics.

Get Blogging

Blogging on your website increases your SEO by providing original, thoughtful information of value to readers.

According to HubSpot, the average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2000 words. The higher up you go on the search listings page, the more content each web page offers.

What’s more, if a post is greater than 1500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post under 1500 words.

In other words, lengthy blogs that are topic-specific, useful and clear in nature can generate SEO due to their content. Regular blogging helps drive more traffic and create more likes and shares, so consider content marketing as an important element to your SEO strategy.

TIP: Schedule a regular blog post or outsource to a content marketing agency for total market saturation.

SEO can form an intrinsic part of a successful business marketing strategy if you are committed to sharing information that is consistently clear, direct, useful and original. For more online marketing tips, visit our Small Business Centre today.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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