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Tradeshows and Exhibitions: How Real-life Marketing Can Boost Your Brand

By Belinda Gadd

2 min read

How to master the face-to-face method of marketing your brand.

Despite the importance of a strong online presence, marketing material and advertising, the traditional face-to-face method of building customer relationships remains quintessential to creating a successful and long-lasting business. Tradeshows and exhibitions are wonderful opportunities to get in touch with existing customers, market your brand and create new relationships.

Here’s how to do it right.

Find the Right Platform and Audience

The right marketing platform will depend on the nature of your product and service, as well as areas you are seeking to build, improve, gain traction or create awareness in. For example, if you are looking to build more business-to-business relationships, an industry tradeshow can provide many opportunities to network with like-minded individuals.

However, if you are seeking to build your public customer base, a community event, educational event or themed exhibition may be more appropriate.

Create a Theme

Interesting and memorable exhibitor stands often display a visually enticing theme. Use this theme to link your brand, logo, slogan, promise and any marketing collateral related to the exhibition. You essentially want visitors to stop at your stand and enquire, enjoy themselves and have a takeaway that will keep your business top of mind after the exhibition has ended.

You could have a sporting theme with a competition and prize, a colour-coded theme, an educational theme or a food-based theme, for example 

Also, think outside the box and consider themed uniforms, mascots, prizes, props, activities, promotional items and competitions.

Get Potential Customers’ Details

Competitions are a great way to register the details of visitors and potential customers while giving something back to the community. When potential customers provide their email addresses, contact numbers, names and so on, you receive a list of new leads that you can follow up with after the event via email marketing and so on.

Be Personable and Charismatic

While visually vibrant and well-thought-out exhibition stands may entice visitors, your personality, demeanor, helpfulness, commitment to providing outstanding customer service and ability to answer any questions regarding your products and services will ultimately gain new business.

So get your best team on board, skill up with knowledge, advice and assistance, be well rested, well fed and hydrated, and showcase your best self on the day.

 Remember to take lots of photos and share memorable stories of your tradeshow on your website. For more tips on how to establish your brand, grow your customer base and boost revenue, browse through our marketing blogs.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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