In this digital age, a well-designed website can contribute to an essential part of your overall business success. As the virtual storefront of your company, it’s often the very first impression potential clients get of your business. For this reason and more, a great website should matter to your trades business.
1. It’s expected
Having a website these days is almost more important than having a business phone number. No matter how small your business, it’s likely your customers expect you to have one. It’s the first place many people go to look at your range of services, opening hours, location, and other information about your business. Many of your competitors will have a website too, so not having one may result in you losing business to them.
2. It increases your brand awareness
The majority of people search research services online these days. So, if you want to be found, your business should be searchable on Google. Having a website automatically increases your exposure and can boost your chances of attracting new business. Make sure your website is optimised for SEO and you could even dabble in search engine marketing to ensure your website appears at the top of the search results.
3. You decide what people see
In an age of online reviews on platforms such as Facebook or Yelp, your website is the place where you get the final say. It allows you to take charge of what people see about your company through:
- Great imagery to promote your work
- Picking a design that matches your brand
- Including the most useful and up-to-date information
- Featuring your favourite client reviews
- Engaging web visitors with your story
- Adding links to your social media channels
4. It keeps clients up-to-date and engaged
Your website is the best way to keep your customers in the loop about any changes to your business. It can prevent unpleasant surprises when, for example, you tell them ahead of time if you’re closing for Christmas, or are relocating your head office. It’s also a great place to get people excited about things like sales offers, promotions, or even events.
5. The internet doesn’t sleep
Your online presence isn’t tied to opening hours. Thus, potential clients who are looking for services like yours can land on your page at any time, day or night. So, you don’t have to be by your phone ready to field queries whenever the urge strikes them, and they don’t have to wait for business hours to get in touch. It’s a win-win situation!