It goes without saying that every business owner wants their venture to be a success, tradies included. Luckily, there are a few simple yet highly effective ways to put your business on the right path. Check out our top four tips for setting up a successful tradie business.
1. Know how to market your brand
Marketing is one of the first things any new business owner needs to consider. It’s number one for attracting clients. Before you begin your campaign, however, it’s important to understand who your customer is and to find them. Knowing who your services are geared for is essential, as it will allow you to tailor your marketing campaign accordingly. From there, you can choose the best marketing platforms for you. Different channels appeal to different demographics. So, whether you choose Facebook, Instagram, SEO, or SEM, it’s important to know which one your target group will respond to best.
2. Create and monitor your KPIs
Key Performance Indicators (KPIs) are the foundations of growth and success for any business. Setting goals and monitoring your progress will offer a reliable indication of how well your business is performing. KPIs can be anything from booking a certain number of jobs per month, to meeting budget quotas or finishing projects on time. By routinely checking that you’re meeting your KPIs, you can be confident your business is on the right track.
3. Keep on top of your admin tasks
No one likes to be stuck in an office doing bookwork or scheduling employee rosters all day. But when you’re running a business, these things must get done. The good news is that there are a number of tools that help you stay on top of tedious tasks. For your bookkeeping needs, the QuickBooks accounting app offers the ability to store your receipts, track your business performance, and invoice while you’re on the go. Having an app in your pocket ensures everything runs smoothly on a day-to-day basis.
4. Focus on customer experience
First impressions can make or break your tradie business. Offering friendly, professional service that provides value for money is not only essential for retaining customers, but also for your business’s reputation. Happy customers will spread the word, leave good reviews, and come back for more when you’re needed again. Knowing who you are as a business and what your customers expect of you are key to building a successful tradie business.