Successful trades businesses don’t just sit back and wait for the customers to start rolling in. You need to get out there and find new business with a marketing strategy that works. Here are the tips and tools you need to lift your marketing game while saving you precious time.
1. Set a marketing strategy
There are so many nifty tools you can use to automate your marketing workflows and create lots of great content. However, it’s all a waste of time if you don’t know what you want to achieve and how you’re going to achieve it. Take some time out to think about the type of customers you want to attract, and how you’re going to find them. Then put together a clear step-by-step marketing strategy that sets out what you need to do to reach them.
2. Start with CRM software
Customer relationship management (CRM) software is the foundation of all marketing efforts. These applications allow you to monitor your client leads. Your team members can record all customer interactions, so you can see where each is currently placed in your sales pipeline.
3. Take the stress out of SEM
In the digital age, your website will often be your first touch point with potential customers, so you want it to rank highly on Google searches. Fortunately, there are several tools and apps you can use to take the stress out of search engine marketing (SEM). SpyFu, for example, will give you a valuable insight into the keywords your competitors use for search engine optimization (SEO), and SEMRush is an all-in-one digital marketing toolkit.
4. Simplify social media marketing
Social media can be a happy hunting ground for new leads, but using it for marketing can quickly become a serious time drain. Social media management platforms like Hootsuite and Buffer can ease the burden by helping you schedule and automate your social media posts without constantly logging on. And when it comes to making content to post on social media, Cavna can help you design visual social media posts in seconds.
5. Automate your email marketing
Sending out regular emails can be a great way to keep your leads engaged. Email marketing doesn’t have to take hours out of your schedule thanks to tools like MailChimp. It helps you design email content quickly with a range of attractive templates and an easy drag-and-drop interface – no coding required. It also lets you automate your email communications, so the right messages will automatically be sent to the right people without taking up any more of your time.
With the right tools in place, any trades business can create a cutting-edge marketing campaign in much less time than you might think. It just takes a little planning and a helping hand from the latest tech tools.