An idea is only as good as the momentum behind it. The right pitch strategy can help secure loan capital and investor finance, which can ultimately grow your business. Make sure your next planned initiative receives the attention it deserves with a strategic and comprehensive management plan.
Improve Your Standing
Any lender undertaking adequate due diligence will review your company’s financial and legal position and that of its directors and shareholders. Make sure any loans are well documented and all financial reporting obligations are up to date.
In addition, make sure directors are not banned by ASIC, assets are legally held and the company complies with all licence, regulatory and legislative requirements.
Investors will sooner buy into a company with good financial and legal standing than one where its intentions are unclear.
Develop a Prospectus
A hard-copy brochure or booklet that outlines all information about the initiative, the business and the forecasted growth and profits can be an essential tool in communicating the idea to interested parties.
A prospectus can also be a great takeaway marketing tool, demonstrating a well-thought-out business idea. Leverage the prospectus as presentation material and marketing collateral.
Like any other marketing material, be sure it looks professional and aligns to your brand identity.
A good idea needs a good advocate, so make yourself available to conduct face-to-face meetings, information sessions and answer queries from potential investors. This means you need to know your idea inside out and be able to respond to enquiries promptly.
If you are not naturally a good advocate, consider a panel discussion run by your executives instead. Alternatively, a well-constructed slide show with speaker notes can assist you in delivering the key essentials of your idea to investors.
Report Your Progress
Help maintain your relationships with stakeholders through regular project reporting.
Keep your interested parties updated on the progress of the idea, outstanding capital required or any unexpected delays along the way. Business software can help assist with your reporting requirements by setting up reminders and calendar events.
Know Your Numbers
Knowing the important figures and being confident in speaking about them will put you in good stead. While investors won’t expect you to rattle off your chart of accounts, you should be on top of key financial information they deem relevant, such as the current profit and loss margins. Talking about these figures bluntly will instil confidence in your investors.