Powerful, easy to use and affordable, Shopify is perfect for e-commerce entrepreneurs. Simply create an account, choose a design, add your products, and voila! Online store. What makes this platform even better is the 1,000+ site-boosting plugs-ins, but which are the best?
To narrow it down, we picked 10 must-have Shopify apps to make your site both a customer winner and a money-spinner.
1. Yotpo | From free
Yotpo lets you collect customer photos, reviews, and Q&A’s from any platform and display them on and off site. The automatic in-mail feedback request form is its secret weapon, enabling customers to easily submit reviews, so you can build up testimonials and trust, and boost search engine optimisation (SEO).
2. MailChimp for Shopify | Free to MailChimp users
If you’re already using MailChimp to send emails promoting your site to potential and existing customers, make it work harder with the MailChimp app for Shopify. This handy app automatically adds new customers to your email lists and lets you create effective segmented campaigns based on buying behaviour.
3. Facebook Chat | Free
Integrate Facebook Chat with your Shopify store to allow customers to send queries direct from their Facebook Messenger account to your online store, and give you the power to offer buyers real-time support. Not only does it improve your chances of a sale when enquiries are answered promptly, but it keeps them coming back.
4. Personalized Recommendations | Free or 4% of extra sales generated
Customers want to feel special and understood by brands who make personal recommendations, or communicate with them personally. The Personalized Recommendations app makes this easy by tracking individual buyer behaviour and suggesting relevant products to prompt purchase.
5. Sales Pop | Free
This clever Shopify plug-in uses the power of FOMO (fear of missing out) by displaying real-time notifications of products other people are buying on your store – via pop-ups, or on product and home pages. This not only increases buyer confidence, it shows customers you’re trustworthy, and it can spur purchases.
6. QuickBooks Online | Free to QuickBooks customers
A whizz at retail, but not so slick with your accounting? The QuickBooks app takes the stress out of your e-commerce store’s finances, allowing you to easily sync product orders, refunds, and payments from Shopify into your QuickBooks Online accounting software. You can also easily generate seamless financial reports.
7. Better Coupon Box | Free
Customers and coupons are like moths to a flame. Buyers are drawn to them, and often they result in a sale. This marketing plug-in doesn’t just create coupons, it requests a social media follow for the privilege. Grow your audience and sales? That’s a win-win.
8. SEO Manager | $20 per month
Even when your products are great and your online store is epic, if you’re not ranking high in searches on Google, Yahoo, or Bing, you could be missing out on potential new customers who can’t find you online. Enter SEO Manager. This clever app lets you implement SEO measures to improve your ranking – from focus or keyword suggestions to real-time 404 Error repairs, and SEO issues scans.
9. GetSocial | From $9 per month
Social media should work side by side your e-commerce store, something the GetSocial app (or collection of apps) allows you to do. Plug it in to add good-looking follow and share buttons to your site, smart pop-ups to engage your visitors, or subscriber bars to generate leads. You can even pull in-depth analytics to understand which pages on your site are performing.
10. AfterShip | From free
The customer experience doesn’t stop at the checkout. Even after a customer clicks ‘buy’, they still have high expectations for delivery and aftersales. AfterShip does as it says – it helps you stay in control of your products after shipment by consolidating your outgoings and keeping your customers updated.
With all these apps plugged in to your e-commerce site, you’ll be well on your way to e-commerce success. Don’t forget to take advantage of Shopify’s inbuilt analytics capability to track your sales and growth, and to see which apps are working best for you.
Starting a business? Check out our these resources for more small business advice.