Turning your beauty salon dreams into a reality is a pretty exciting prospect – it offers the promise of both professional and creative freedom. However, setting up and running a successful hair or beauty business today isn’t easy. The good news? Beauty services are always in high demand and with the right attitude and planning, you can make it work. Here are a few tips to help you get you started.
1. Write a business plan
What services and products will you offer? Who are your target customers? What are your key costs and projected profits? How will you run your salon day-to-day? These are the kinds of questions you’ll already be thinking about, but creating a written business plan can help turn your dream into a workable reality. It’s also a necessity to securing any funding you need to get started.
2. Find yourself a mentor
Even if you’re well versed in working with clients, making the switch from employee to business owner is a big leap – one that demands an additional skill set. Consider attending a salon management course or find a mentor who’s already on the same journey. This could be a past boss, friend, or acquaintance who is already running a successful beauty business and is willing to share their knowledge, insights, and experiences with you.
3. Pick a prime location
The location of your salon can make a huge difference to your profits. While it might be tempting to pick a cheaper spot to save on rent, spending that little bit extra on a shop located in a busy area with passing footfall may be worth it. You should also consider whether there is parking nearby or access to public transport. If there isn’t, your potential clients may choose another salon that is more accessible.
4. Manage your money
No matter how passionate you are about beauty, if you don’t stay on top of your finances and cash flow from the start, you could end up in trouble. Self-employed business owners are turning to online accounting software to help keep their finances under control. Products such as QuickBooks Online help you keep track of money going in and out of your business – not to mention, help you manage payroll, Goods and Services Tax (GST), and supplier payments.
5. Hire the right team
This can be one of the most challenging parts of opening your own salon. After all, the people you choose to employ can make or break your business. Customer service is crucial in the beauty industry, so as well as looking for team members with the desired qualifications and experience, you should also look for people with the right personal qualities. This includes exceptional people skills and a visible passion for what they do.
6. Invest in marketing
As well as choosing a strong name and brand for your salon, it’s important to market your business to your desired clientele, so they know who you are, where you are, and what you do. Creating an optimised business website is the first step. Next, set up business pages on Facebook and Instagram and start posting content using relevant hashtags for your industry such as #hair and #beauty. You could even consider pay-per-click and local advertising to help get the word out.
Opening and running a successful salon requires more than just a passion for hair, beauty, and people. It also requires determination, focus, and the ability to plan, manage, and market your business effectively. So, can you cut it? To find out more about becoming self-employed, check out these resources.