With over 175 million active users across the globe, Pinterest is taking the social media world by storm. While often overlooked in favour of Facebook and Instagram, Pinterest is a powerful promoter of online businesses, reaching an impressive audience of highly engaged users.
With recent changes to Facebook’s algorithm, many brands and businesses are now looking elsewhere to reach their target audience. Could Pinterest be the answer?
What is Pinterest?
Essentially, Pinterest is a visual search engine. Not unlike Google, Pinterest aggregates content from millions of websites all over the world and then uses visual indicators, descriptions and keywords to categorise each one – just like a regular search engine. This content is then presented to users who are actively searching for related topics.
How to use Pinterest
First you will need to create a profile. Then, you can set up a selection of boards to organise your pins according to different categories. The final step will be choosing other Pinterest profiles or individual boards to follow. Aimed towards the more creative user, Pinterest defines itself as a place to discover new ideas and be inspired.
Active Pinterest users, often referred to as ‘Pinners’, can pin (or save) any piece of content onto different boards. When a user clicks on an image or video, they have the option to either save the pin or click on it and be redirected straight to the original author of the content. This is why Pinterest can be an incredibly valuable source of traffic for online businesses and bloggers.
Pinterest for business
Pinterest also offers the ability to create a business account, which provides additional analytics and the option to create Promoted Pins. Similar to a Facebook campaign, users can pay to surface their content in front of a selected audience.
How to create the perfect pin for Pinterest
So now we understand what Pinterest is and how it can work for businesses, let’s discuss how to create the perfect pin. As a visual search engine, the results of your campaign are going to be highly impacted by the design of each pin. Will your pin stop users from scrolling and entice them to save or click on the pin itself?
The most important element of a pin is the image. Be sure to use high resolution, quality images that directly relate to the content matter. Vertical pins are recommended by Pinterest as they take up much more real estate in the Pinterest feed, particularly on mobile. If you’re using text on your pin, keep it short and simple, and use a font that’s easy-to-read.
When you upload your pin, be sure to add a thoughtful description that includes keywords and a few relevant hashtags to help Pinterest understand what your Pin is all about. This will ensure your pin appears in searches that are relevant to your content.
The easiest way to increase your Pinterest traffic today
Want more traffic from Pinterest? Of course you do. The easiest way is to add a Pinterest save button to the images on your website. This can be done using a small snippet of code, and will allow readers to instantly pin your images on their boards, linking directly back to your content.
This is a quick and simple way to get your pins appearing in the Pinterest search feed – and it only takes a few minutes to do.