2016-12-30 00:00:00 Advertising English Learn what A/B testing, also called split testing, is and learn how you can utilize this useful concept in your small business. https://d1bkf7psx818ah.cloudfront.net/wp-content/uploads/2017/03/08214512/employees-review-the-results-of-an-ab-test.jpg How to Perform A/B Testing to Improve Your Conversion Rate

How to Perform A/B Testing to Improve Your Conversion Rate

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The method of comparing two versions of the same thing to see which one converts at a higher rate is known as A/B testing or split testing. Almost anything can be split tested, but the most common items are headlines, sub headlines, paragraph text, images, testimonials, calls to action, links, and social proof content.

To run a split test, do the following:

  1. Isolate one variable.
  2. Make two identical items, with the exception of the isolated variable.
  3. Test both items on the same number of people.
  4. See which converts at a higher rate. Use that one, and test other variables if interested.

References & Resources

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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