Online advertising can be a great way to expose your small business to a huge audience, but there’s no guarantee that every ad is going to pan out exactly as you planned. Increase the success of your ads on popular platforms such as YouTube, Instagram, and Facebook by testing the waters with small amounts of money first, and then diving in with your full advertising budget when you find an approach that really works.
When it comes to marketing your small business, a good option is to start small and scale up. If you pay for a sponsored ad on Facebook, for example, and you see people sharing it with their friends, there’s a good chance that you’re going to get similar results if you pay for more exposure. On the other hand, if an ad isn’t getting a lot of attention, that’s probably not going to change even if you pay to reach more viewers. In that case, you might change the ad instead of the amount of money you spend on it.
Besides making sure the ads you produce are high quality, take the time to see if they’re reaching your target demographic. After all, even the most engaging ads won’t get results if they don’t reach the right people. It’s usually better (and cheaper) to reach a small niche audience that’s genuinely interested in what you’re selling rather than going after a broad market that may not care about your product or service.
Say your company sells electric guitars, you might use Facebook’s integrated tools to find people interested in specific guitar brands. From there, you simply spend a little bit of money to see how people react to your guitar advertisements, and then decide if you want to continue with the campaign or change direction.
Consider being flexible when it comes to online ad campaigns. Testing ads before you go all-in is one of the easiest and most effective ways to stretch your advertising budget and boost your bottom line.