Traditional marketing strategies sometimes get lost in the digital age. Offline marketing techniques allow you to reach your customers and clients at a personal level, helping to establish credibility and trust. For a balanced marketing plan, consider incorporating both offline and digital marketing strategies to achieve the best results.
Attend Industry Events
Presenting at industry events is an excellent way to showcase your expertise and develop a reputation as an expert. Events such as trade shows and seminars often attract decision makers from prominent businesses within your industry. For example, if your own a small accounting business and want to be an authority on cloud accounting software, you could present on the subject at a CPA Canada accounting industry event. Use industry events to network with your peers; distribute business cards to help get your business name recognized. If you sell products, take some samples to give away with your company name visible on them.
Become recognized in your community by sponsoring an event that fits your target market. For instance, if you own a small online store that sells activewear, you could sponsor a 5-kilometre fun run. Give away free merchandise that prominently features your brand name and business logo to help create brand awareness. Sponsoring events that support worthy causes, such as cancer research, has the added benefit of consumers respecting your business for giving back to the community. Consider sponsoring celebrities to reach your target audience. For instance, if you sell ice hockey equipment, you could sponsor a player in National Hockey League to wear your business logo on his jersey.
Use Creative Packaging
Using unique packaging differentiates your products from competitors and can get consumers talking about your brand, helping to increase your business’s exposure. For example, if you operate a microbrewery, you could sell beer in a maple leaf-shaped bottle. Provide free giveaways with your product to help market your business. For instance, if you sell children’s toys, you could give away stickers that feature your brand logo. Consider hiring a marketing consultant to assist you; they may provide some extra inspiration and good suggestions.
Print and Radio
Advertise in newspapers and magazines that the people in your target market regularly read. Place your print advertisements strategically. For example, if you own a bookkeeping business, try to locate your ad next to a feature story about how to save money. If your business is trying to create interest around an event you have organized, you could issue a press release to assist in creating excitement. Market your business using radio advertisements; this form of advertising helps you escape advertising’s clutter, and you have listeners’ attention while your message is on air. Offline marketing strategies remain effective for helping to raise the awareness of your business’s products and services. Attending industry events, using sponsorship, creating unique packaging, and advertising using print and radio can seamlessly fit into your other marketing activities.