2016-12-30 00:00:00 Advertising English Learn what a push promotional strategy is and how it can be used; review various push marketing strategies. https://d1bkf7psx818ah.cloudfront.net/wp-content/uploads/2017/03/08214451/Hats-On-Display-Shelf-To-Attract-Customers-Using-Push-Promotional-Strategy.jpg What is a Push Promotional Strategy?

What is a Push Promotional Strategy?

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A push promotional strategy, also called a push marketing strategy, occurs when businesses actively attempt to take their products directly to the customer. In a sense, marketers “push” their products onto consumers, even if those consumers don’t want to see them. There are many ways that push strategies can be employed, but the following six are the most common:

*Trade show promotions*Direct selling in showrooms or face to face*Negotiations with retailers to display product*Supply chain efficiencies with retailers*Attractive packaging design*Point of sales displays

Effective implementation of push strategies should not be too invasive, otherwise the prospect will be “pushed away.”

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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