Corporate image advertising is a form of advertising where a company promotes itself instead of a particular product or service. When engaging in these activities, a company attempts to portray itself in a positive light to increase its overall positive perception in the eyes of the consumer.
Corporate image advertising also helps a company improve its overall brand awareness and relevancy in the marketplace. The end result is increased customer loyalty to the company. Over time, corporate image advertising can help grow the market share of a business’ product lines. The dollars invested into this type of advertising usually pay off in the long-term timeframe.