You don’t need a corporate marketing budget to successfully create buzz for your next product. Think creatively about how you can generate interest and add excitement ahead of your product’s launch date. Once consumers are actively discussing your product, you benefit from word-of-mouth advertising and people eager to pre-order.
Work With Influencers
Influencers, such as business leaders, celebrities, politicians, and bloggers can create buzz for your product by discussing it. Look for influencers who are respected by your target market. For example, if you are planning to offer a golf training aid, you could ask a prominent professional golfer to promote it. If you intend to work with bloggers, make sure you build a relationship with them before you launch your product. Comment on their blogs to gain attention and earn trust. Provide bloggers with enough information to create excitement about your product with their followers, but withhold certain details to ensure an element of suspense remains. Ask influencers to tweet links to articles and YouTube videos you have produced to promote your product.
Emphasize How Your Product Helps Consumers
Create buzz for your product by highlighting how it helps the lives of your customers. Customers want to know how your product is going to solve their problem, rather than information about the product itself. For example, if you intend to launch new [cloud-based accounting software] (https://quickbooks.intuit.com/ca/resources/accounting-cloud/launch-cloud-based-accounting-software) for small businesses, instead of focusing on product specifics, you could market how it helps customers manage their inventory more efficiently by having access to real-time information. If you plan to sell a new product to millennials, focus how it creates an experience they can share with their friends via social media. If you are targeting prices conscious consumers, emphasize how your product helps save money.
Create buzz for your product by networking with a broad group of people. Discuss your product in natural conversation as opposed to giving a sales pitch. People are more likely to remember and talk about your product with others when discussed in a non-promotional manner. For example, if you are debating the greatest all-time ice hockey goaltenders with work colleagues, it would be an opportunistic time to discuss a new game stick you are planning to sell. If possible, give a real-life demonstration of your product, which helps to generate interest and provide valuable feedback. Have business cards available with a link to your website and blog for people who are interested and want to learn more.
Provide Free Samples
Consumers love to receive free products; they are often quick to tell family, friends, and colleagues about their complimentary sample, which immediately creates buzz for your product. Issue free samples of your product to consumers who frequently associate with your target market. For example, if you are launching a new toy, give samples to children at your local elementary school to show their friends. Make sure you have your business name and contact details on your sample products. If you provide a free trial of software, add a link that allows customers to pre-order your product.