Greg DePersio

Greg DePersio

Greg DePersio has over 10 years of experience in finance. He did his undergraduate work in English and graduate work in accounting. His background includes internal audit and investment real estate. Additionally, Greg has served as a consultant for several financial firms, providing search engine optimized website content, sales, and marketing materials, and editing services.

firm-management

Setting a Sales Price for Your Small Accounting Firm

Receive the most for your small accounting business in Canada by understanding the valuation process for small accounting firms. Learn what the multiplier method is, how buyers and sellers use it to determine the price of a business, and the various factors that can affect the way the multiplier method applies to you.

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growing-business

Boost Your Brick and Mortar Retail Business Like Amazon

Discover how Amazon is integrating physical stores into its business model and boosting its branding, customer engagement, and customer loyalty. Take a page from Amazon's playbook, and learn its brick-and-mortar business strategies to boost your store's sales.

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business

Why Your Company Needs a Competition Compliance Program

Protect your business from inadvertent violations of the Competition Act by installing an effective competition compliance program. Learn what the Government of Canada recommends as the most important provisions of a compliance program, and see how such a program can benefit your company.

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marketing

How to Set up a Subscription-Based Website

Create a passive recurring revenue stream that pays every month and grows over time with your own subscription-based website. Learn how to come up with a membership site idea, build the website, and market it. Once you start getting subscribers, keep them happy so they stay subscribed.

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nonprofit-organizations

Writing a Recovery Letter to Win Back Lapsed Nonprofit Donors

Reach out to lapsed donors and win them back, making them current donors again, with an effective recovery letter that includes the right information, speaks to them as an individual and not simply a source of money, and appeals to both their head and their heart.

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managing-people

Setting Expectations: How to Define Employment Qualifications

Attract the best candidates to grow your business and improve your company's culture by defining employment qualifications the right way. Instead of setting restrictive requirements, figure out what successful companies are doing to attract the talent they have, and mirror their efforts.

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marketing

The Anatomy of a Sales Funnel: A Guide for New Marketers

Master the parts of the sales funnel to turn prospects into leads and leads into sales. Learn how the funnel works and the process of capturing prospects in the top of your funnel and working them through the until they come out the bottom as closed sales.

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marketing

Should You Add Ephemeral Content to Your Marketing Strategy?

Connect with younger social media users and boost your customer engagement with ephemeral marketing, which is content designed to stay up for only a short time, such as 24 hours or less. Learn why ephemeral marketing is perfect for today's fast-paced, media-hungry society.

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