Lois Leonard

Lois Leonard

Lois Leonard is a freelance content strategist with experience in B2B blogging, search engine optimization, and digital marketing. Her articles on the subject of small business, entrepreneurship, and startups have appeared in various national publications. Leonard holds a bachelor's degree in business.

business-insights

Where Do Canadians Shop: Surprising Findings About the Retail Industry

Find out where Canadians shop. E-commerce continues to make in roads, but a recent Statistics Canada study shows that many Canadians enjoy shopping at the mall. Top-tier malls perform the best, but new retailers don't need to rent space at the mall just yet. Keeping an eye on industry trends is the key to success.

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selling-online

Get Creative: It’s Time to Start Writing LinkedIn Posts

Learn the ins and outs of creating LinkedIn posts. Writing a LinkedIn post requires a bit of planning. First, try to identify your niche and create a topic they'll sink their teeth into fast. You also want your LinkedIn articles to come up in web searches, so remember to use keywords and optimize your article title.

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hiring

Hire Applicants with a Track Record of Progressive Responsibility

Learn how to spot job candidates with a track record of progressive responsibility. You might need employees with progressive growth backgrounds for leadership and management positions in your company. Scanning a job applicant's resume is a good way to tell if they achieved such promotions in their last position.

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technology

Tech Innovations Make Doing Real Estate Deals Easier

Get the inside scoop on how technology makes real estate transactions easier. Today's real estate consumer has a lot of the information once held in the private MLS system. They still need realtors to help them understand data and seal the deal. Using technology helps your do your job faster and more efficiently.

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nonprofit-organizations

Take Your Nonprofit to the Next Level of Data Maturity

Find out how data can help you make the best decisions for your nonprofit organization. You may not have thought about collecting data in the past, so it's a good idea to start small. Once your team gets in the habit of collecting data, you can use your finding to make a significant impact you've always wanted.

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invoicing

How to Stop Accepting Paper Checks in Your Business

Find out how to stop accepting checks in your business. Paper checks are an old-fashioned way of paying bills, and to accept them means waiting longer than necessary for them to clear. Taking checks also exposes you to the possibility of bounced checks. Show your clients how to pay you online for increased convenience.

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nonprofit-organizations

Constructing a Nonprofit Annual Report

Craft an outstanding annual report that engages readers and attracts new donors and volunteers. The best annual reports tell the story of your organization's accomplishments. Try to include testimonials in your annual report to show donors how their contributions have helped the people or your nonprofit serves.

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business-insights

What Does Your Office Decor Communicate to Clients?

Communicate openness and friendliness through your office decor. Show that you're up for new ideas with comfortable furniture that makes conversation easy. Natural light helps people who interact with your business feel more at home in your office. Try adjustable work spaces to show flexibility.

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