Lois Leonard

Lois Leonard

Lois Leonard is a freelance content strategist with experience in B2B blogging, search engine optimization, and digital marketing. Her articles on the subject of small business, entrepreneurship, and startups have appeared in various national publications. Leonard holds a bachelor's degree in business.

business

Where Do Canadians Shop: Surprising Findings About the Retail Industry

Find out where Canadians shop. E-commerce continues to make in roads, but a recent Statistics Canada study shows that many Canadians enjoy shopping at the mall. Top-tier malls perform the best, but new retailers don't need to rent space at the mall just yet. Keeping an eye on industry trends is the key to success.

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managing-people

How to Get Through the Afternoon Slump

Discover a few ways to stay alert in the afternoon. Schedule engaging activities to help your team stay alert. Taking a brisk walk in the afternoon can also make team members more alert. Stocking healthy snacks and teas can provide the energy your team needs to keep going until quitting time.

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managing-people

Why You Should Give Periodic Bonuses to Part-Time Employees

Motivate your employees, encourage their continued employment with your organization, make them feel important, and boost morale with periodic bonuses for your part-time staffers.

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business

What Is Fintech?

Find out what fintech is all about. Canada is home to some of the leading fintech companies including Shopify and Mogo Finance Technology. Fintech includes software, apps, and other types of technology, such as cryptocurrency and blockchain. The goal of fintech is to disrupt the financial services industry.

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self-employed

Are You a Personal Chef in the Making?

Learn the ins and outs of being a personal chef that makes meals for clients. Discover there difference between a personal chef and caterer, and find out what training is needed. Get to know the benefits of joining a professional association, and explore what a personal chef does on a day-to-day basis.

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managing-people

Are Resumes Becoming Passe? Using Artificial Intelligence in Hiring

Explore artificial intelligence as a way to ensure you hire the right employees for the job. AI software can assist in the initial applicant screening process. Advanced AI recruiting applications also screen body language during automated interviews to determine applicant suitability for the job.

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business

Assessing Whether Your Business Needs Cyber Insurance

Get the facts about cyber insurance. You most likely want cyber insurance coverage for your small business to protect your data, as well as your employee and customer private information. Cyberattacks can be costly, and cyber insurance protects you from any losses that may occur from being hacked.

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managing-people

How to Write a Reference for a Fired Employee

Handle reference requests from fired employees with care. You want to help the fired employee get a new job, but beware about referring those fired for cause to other employers.

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