social-media

YouTube Can Transform Your Small Business Into an Industry Leader

Produce quality videos for your small business YouTube channel to introduce your company to new people, define yourself as an industry leader, build a community, and increase your sales.

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website

How to Add Value to Your Small Business Website With Evergreen Content

Load your small business website with evergreen content to get organic traffic through online searches. This timeless content shows your knowledge in your industry and never grows old.

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operations

Ways to Improve Your Customers’ Satisfaction With an Improved In-Store Experience

Offer customers more than they expect when they shop at your store for an improved retail experience. Extra touches keep customers coming back and help you stay competitive with online retailers.

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writing

Launching Your Writing Career With a Personal Blog

Write professional, high-quality posts on your personal blog to showcase your writing skills and establish yourself as an expert in a specific niche. Making yourself easy to find and hire can turn that blog into a source of finding new clients.

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hiring

Attract Top Talent Via Canada’s Global Talent Stream

Find your next specialized employee through the Global Talent Stream program, which makes it easier for highly skilled foreign workers to get expedited visas to work in Canada.

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marketing

Using Client Success Stories in Your Small Business Marketing

Share customer success stories and case studies on your website, in your marketing material, and on social media to help potential clients overcome barriers to buying your products or services.

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marketing

Ways to Use Text Messaging to Engage Your Customers

Incorporate text messaging into your communication strategy to help engage your customers. Sending text messages with useful, relevant information makes the communication effective.

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company-culture

How to Support a New Employee Who Doesn’t Seem to Fit In

Address the situation immediately if your new hire doesn't fit into the company culture. Working the the new employee and your current staff to remove barriers and work through the situation can relieve the tension that occurs.

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