How to Add Value to Your Small Business Website With Evergreen Content

Load your small business website with evergreen content to get organic traffic through online searches. This timeless content shows your knowledge in your industry and never grows old.

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Launching Your Writing Career With a Personal Blog

Write professional, high-quality posts on your personal blog to showcase your writing skills and establish yourself as an expert in a specific niche. Making yourself easy to find and hire can turn that blog into a source of finding new clients.

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Ways to Use Text Messaging to Engage Your Customers

Incorporate text messaging into your communication strategy to help engage your customers. Sending text messages with useful, relevant information makes the communication effective.

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How to Support a New Employee Who Doesn’t Seem to Fit In

Address the situation immediately if your new hire doesn't fit into the company culture. Working the the new employee and your current staff to remove barriers and work through the situation can relieve the tension that occurs.

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Mitigate Consumer Switching on a Regular Basis

Cut down on consumer switching by improving your overall experience for customers. Delivering consistent, exceptional customer service backed by quality products or services encourages customers to stick with your company instead of running to your competitors.

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Small Business How-to: Find Quality Contingent Workers

Hire contingent workers to fill in when you have a large workload or the need for specific skills. This option helps you save money by streamlining the process and having a worker who can jump into work immediately.

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5 Reasons to Implement a Tuition Reimbursement Program for Your Employees

Offer a tuition reimbursement program to your employees to improve retention and attract new job candidates. You get a return on your investment with financial savings of keeping employees and the knowledge gain that may help improve your business.

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Improve Strategy Through Value-Chain Analysis

Perform a value-chain analysis to gain the competitive edge over other companies in your industry. The analysis looks at your production process to find ways to cut costs and improve value to customers.

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