If you’re just starting your business, you need a way for people to recognize what you do. A logo, which is a symbol made of carefully chosen colours, shapes and fonts, sends a clear visual message about your industry, target market, values, and product or service. Most importantly, a logo builds brand recognition that can last a lifetime.
Here’s a great way to think about how a logo works: Imagine you’re opening a new pediatric dentistry practice in town. Your logo might have a simple image of a child holding a toothbrush. Place this logo on your website and marketing materials, and parents know immediately that your practice specializes in helping children.
A strong business logo can have a lasting impact on consumers. Think about Canada’s most enduring brands, such as Toronto-Dominion Bank, Loblaws and Home Hardware. Canadian consumers know everything about these companies products, services and values with one glace at their logos.
If you have an artistic eye, you may be able to design a logo with the graphic design software on your laptop. The good news, though, is that you don’t need to be a graphic design virtuoso to get an cool-looking logo at an affordable price. Websites such as Fiverr, Upwork and 99designs are great places to find highly skilled graphic designers willing to create logos within your budget. You can also hire a freelance graphic designer locally, which can be helpful when you’re first starting your business, as you may feel more comfortable brainstorming ideas in person.