Small business owners are usually too busy running the day-to-day operations of their company to worry about creating effective presentations. Whether it’s a sales presentation, something for a client, or even a slideshow for employees, business owners need the ability to communicate ideas through visuals. If you are skilled at designing and creating presentations, or want to become skilled in this area, you may have a great business opportunity in front of you.
Why Presentation Design?
As long as small businesses exist, they’ll have the need for various forms of presentations. And many small business owners don’t want to spend the time or effort making them. They would rather spend money on a qualified expert who can create the presentations for them. Anyone interested in creating presentations for small businesses can take advantage of this business idea. It doesn’t need to initially be a full-time business. You can work on this idea outside of your normal full-time job hours and especially on your days off. You can start small and perhaps put 10 hours a week toward the new business, growing steadily, and transitioning to full time when you feel comfortable. As with any entrepreneurial endeavor, there is absolutely no ceiling on the amount of income you can earn. The money you make all comes down to your effort and ingenuity. And luckily, there are no extravagant startup costs involved. In fact, you can run this business from your home and don’t even need to rent an office. Beyond the small amount of tools involved, which are detailed in the next section, you won’t have to put up any startup capital besides some money for advertising. There is a big con with this type of business. Scaling will likely be difficult since it’s only you doing the work. But scale probably won’t become an issue until you are doing this work full time so don’t let that stop you.
The Necessary Tools
You don’t need to have many tools to get a presentation design business up and running. A computer is the main expense. But once you have that, you’re only going to need the following software, all of which can be subscribed to for a total of less than about $40 per month.
- Microsoft PowerPoint or Keynote: These are both programs that aid in the process of creating slideshow presentations. Both have their advantages and disadvantages, but either can be used to make presentations.
- Adobe Photoshop: This is a popular photo editing software. You’ll need to include photos in some of your presentations, and Photoshop can help make those photos look perfect.
- Adobe Illustrator: This is a vector graphics program suitable for designing graphics and logos.
Next Steps for Starting This Type of Business
If you are interested in starting this type of business, you can literally start it right away. Here is a simple list of steps:1) Obtain the necessary tools, and learn how to use them. Take advantage of free online tutorials.2) Start learning as much as possible about design, copywriting, marketing, and sales.3) Make a website using one of the many free templates available online.4) Implement a campaign to get your first paying clients. This can include online advertisements, talking to friends and family, and even going door-to-door to all the businesses in your area, showing them samples of your work. There will probably always be a large demand for presentation design work, and there are essentially zero barriers to entry to start this type of business. If it’s something you are thinking about, it’s certainly worth attempting in your spare time.