Like food, music brings people together. As a restaurant owner, you have the duty of keeping the dining room full, and booking live music on a regular basis can be a fantastic way to attract some new faces. Live music turns an ordinary meal into a memorable experience, helping your restaurant to stand out from the competition. If adding some entertainment value to your dinner menu sounds like the right approach for your restaurant, it’s important that you do it right.
Entice New Customers
You should always be looking for unique ways to draw in new customers. After all, even loyal patrons aren’t going to eat at the same place every night. When it comes to promoting your restaurant, it’s not enough just to say how delicious your food is. Sometimes you need to go above and beyond to create a more exciting, dynamic dining experience.
Live music is especially useful for attracting out-of-town visitors who are seeking something special beyond the norm. The sound of music and/or a packed house from outside the restaurant acts as a powerful form of advertising, helping to draw in passersby who may not have given your restaurant a second glance otherwise.
Encourage Customers to Stick Around
When customers are enjoying live music at a restaurant, they’re much more likely to hang out for longer to catch the full set. Naturally, this often leads to them buying more food and drinks. Customers who stay after finishing their meal also keep your restaurant from appearing empty, which makes the establishment seem more in-demand, especially to potential customers who are on the fence about eating there.
Of course, if you’re not careful and you book musicians that aren’t exactly enjoyable, the opposite can happen and those patrons may be driven away. That’s why it’s so important that you choose the right type of music that reflects your restaurant’s brand.
Choosing the Right Live Music
If you run a fine dining establishment, you don’t want to book a hard rock band. A good rule of thumb is that if you wouldn’t play it over the speakers, you certainly don’t want it played live. Always research the musicians you’re booking. Listen to their recordings, and watch videos of past live performances. Make sure you know exactly what to expect before reaching out. This saves both you and the musicians unnecessary headaches associated with miscommunication. Additionally, it’s very important that you get all of the compensation and equipment requirement details out of the way beforehand so everyone is on the same page on the day of the gig.
Whenever possible, try to book musicians who fit in with your restaurant’s brand. For example, if you run an upbeat restaurant/bar that attracts a hip crowd, some local jazz is a great choice. A rustic barbecue joint makes a fantastic fit for a country and western band. Your goal is to cultivate a comprehensive experience where the sound matches the food and decor.
Be selective with your booking and make sure you have all of the necessary equipment in place, and you should be able to transform an ordinary restaurant into a local hot spot with ease. Have fun with it, and enjoy the sweet sounds of music and happy customers filling the air.