Standard markup is a fast and easy method to figure out how much you should charge for your goods or services. Standard markup boils down to one simple formula: actual cost + markup = price. For example, it might cost you $3 in ingredients to make a sandwich. If you set your markup at $5, then you would charge $8 for that type of sandwich.
As a small-business owner, you can use standard markup to get an idea of what you should be charging for your items. Markups depend on what people expect to pay. Customer expectations can vary wildly between different industries, and even within the same industry. The average customer would probably not pay a markup of $20 for a small pizza. However, if your pizza restaurant offers specialty products, like vegan pizza, or is located in a trendy neighborhood, then a standard markup of $20 might work for your business.
Keep in mind that standard markup does not mean you set the same markup for all your offerings across the board.
Standard markup is calculated individually for each item you sell, based on the item’s cost and customer expectations. A $5 markup may be a good value for a sandwich, but it’s too high for a soda. If your business involves selling similar items or different versions of a single item, then your markup might be the same throughout your business (like setting a markup of $15 for every type of T-shirt you sell). Using one markup for similar products can simplify your pricing process, though you should always keep an eye on your sales and your stock to make sure your markup truly fits your products.