Multiple forms of communication give your employees and clients more ways to share information on the fly. In turn, this helps boost your workplace efficiency and improves customer satisfaction. With that in mind, it makes sense for your small business to take advantage of unified communications. This technology integrates the various communication methods you currently use to streamline them into a single central hub. By bringing all your business communications together, you can improve your company culture in several key ways.
Defining Unified Communications
Unified communications technology combines numerous enterprise communication services into a singular interface. Even though it may work with multiple services behind the scenes, this business network technology lets you and your employees have one-on-one conversations while letting you broadcast important data to multiple workers. For instance, it can show you what team members are currently online so you can pick and choose who to contact based on availability and experience with the issue that needs addressing.
This versatile functionality makes unified communications technology a great choice for small businesses with remote workers or those who need to train new employees. Since it can use your network for web, audio, and video conferencing, it gives you a fast and easy way share your desktop, data, and interactive whiteboards with conference participants. Additionally, it works with communications services that don’t operate in real-time, integrating voicemail, SMS, email, and text options with unified messaging functionality.
Benefits of Unified Communications
Aside from the obvious potential to connect you and your workers in real-time, unified communications also save your business time and money. Because these services all work together, you have multiple avenues to contact your employees quickly. Do you or your employees sometimes need to quickly contact experts on your office or factory floor? Let’s say your quality control personnel know that a single manufacturing line is producing defective products. With unified communications technology, they can let line leaders know by instant message to stop production. The line leaders can then identify which workers are online and call them over IP telephony to work through fixing the problem. For another example, let’s say you’re closing the office due to inclement weather. You can use unified messaging to broadcast an SMS text to all your employees, saving you the need to have a phone tree.
Better Customer Experience
The customer experience is an important factor in your business’s success, and it makes sense to ensure your employees treat customers well. Happy customers are more likely to return, and they may leave you positive reviews, which also has the potential to boost sales. Unified communications technology cuts down on wait times when customers call in, enables quick answers to email inquiries, and lets your employees offer real-time service with integrated chat programs. Additionally, the improved communication around the office makes it easier to pool resources to solve customer issues on the first contact.
More Efficient Communications
When employees can get in touch with each other right away, your office sees a boost in productivity. Unified communications technology reduces delayed responses to keep your business running like a well-oiled machine. By speeding up response times, it lets coworkers connect the first time around instead of waiting for a call or a message back. For instance, if you need a document from a remote office for a customer, this technology lets you connect seamlessly with the employees there to both request and receive the document.
Mobile-Ready Unified Communications
If your employees work remotely, either at home or on job sites, you probably need a quick way to reach them. The mobile features of unified communications make this easier, no matter what type of device the employee uses. You can even assign a single business phone number to remote employees to make contact easier. This also works great for businesses who have sales or repair personnel who may check in with the main office daily yet spend the bulk of their time on the go. Unified communications let you set up meetings for salesmen from your location and then instantly provide them with all the details via their smartphone. It also lets you send the closest repairman to emergency calls by using presence and location information plus SMS texting.
Improved Communication Quality
When you set up unified communications technology at your business, you benefit from the best possible quality. You can expect better sound quality on phone calls and fewer dropped calls, making it easier for employees to communicate with each other and with customers. During video chats and conferences, these systems reduce lag to improve video quality. Also, giving your employees the tools they need to communicate effectively increases efficiency and productivity, which typically increases your small business’ revenue. Easy to install and intuitive, unified communications systems usually don’t take long for employees to learn. If your company uses multiple communication channels already, your business is even more likely to benefit from implementing this technology.
Streamlining communications gives your workers more time to spend on more productive pursuits and lets them address customer services issues quickly and effectively. This gives your business more time and resources to focus on the things that make it a success. The QuickBooks Self-employed app helps freelancers, contractors, and sole proprietors track and manage their businesses on the go. Download the app now to see what it can do for your small business.