2017-03-29 00:00:00Running a BusinessEnglishUnderstand why mobile-first retail is important for small retail businesses and how to formulate such a strategy to leverage resources and...https://quickbooks.intuit.com/ca/resources/ca_qrc/uploads/2017/06/business-owner-runs-her-retail-company-from-phone.jpghttps://quickbooks.intuit.com/ca/resources/business/mobile-first-retail/Mobile-First Retail Business

How to Become a Mobile-First Retail Business

2 min read

Do you run a retail business? If so, your daily operation may not start with flipping over the ‘Open’ sign, as many customers now prefer shopping online. It’s probably vital to your business to have an online presence, and more importantly, you need to make it easily accessible from mobile devices.

Mobile-First Retail

As many consumers are constantly on their phones, the number of mobile apps for retail business has skyrocketed. Mobile apps and mobile-friendly websites adjust to the limited computing functions of mobile devices and can deliver the best online experience to mobile users. With mobile-first retail, you can build an online presence using a mobile app or mobile-friendly site that’s fully interactive on smartphones and tablets. If you have a website that doesn’t offer mobile functionality, the user experience can be very spotty. This defeats the purpose of simplicity that the mobile experience provides.

Responsive design is an important part of delivering a mobile-friendly experience. This feature automatically adapts your website to fit various screen sizes. You don’t have to create a separate mobile site. Responsive web design technology automatically detects the device that’s accessing your site and makes on-the-fly adjustments for an enjoyable, easy-to-navigate experience.

Mobile-First Strategy

A mobile-first strategy helps you quickly develop an online presence. You’re able to focus on developing simple apps, without having to invest time into building a complex website. The mobile experience is all about being simple, centered in presenting information clearly and with an intuitive layout. Your mobile app or website should help direct shoppers’ attention to a quick list of your products, and then lead them toward adding products into their mobile shopping cart.

You can integrate social media elements into your mobile app to boost your marketing efforts. Consider using Twitter or Facebook to open up a communication channel between you and your customers. This lets you engage directly with potential customers, where you can give out promotional codes and notify people of upcoming sales. If people see you constantly making posts on Instagram and quickly responding to comments and questions, they’re more likely to trust your company. Plus, this constant communication builds rapport with your followers, and they may start telling friends and family about your business.

Mobile-First Business Example

The successful Toronto-based small business Giftagram began as a mobile-only retailer, with applications available for Android, iPhone, and iPad devices. While it now has a website, the company utilizes a mobile-first strategy to connect with consumers. Its mobile app is easy to use, allowing users to choose a gift without having to scroll through a long product list or navigate through multiple pages. Plus, the app has a customer-communication notification feature that prompts the user to send automatic texts to gift recipients.

Conclusion

With a mobile-first strategy, your mobile retail business can quickly establish an online presence and immediately gain access to millions of potential customers. There are many other important aspects involved in running a successful company, including tracking expenses, producing high-quality invoices, and recording and categorizing credit card and bank transactions. 4.3 million customers use QuickBooks. Join them today to help your business thrive for free.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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