What Is A Mission Statement And What Is Its Purpose?

By QuickBooks Canada Team

0 min read

In a few carefully crafted sentences, a mission statement articulates the nature of your business and its guiding philosophies. It explains why you are in business. A mission statement touches on the goods or services you offer, your long-term goals, the values and principles that steer your business decisions, and the benefits you offer to the community.

A mission statement is one of the basic tools for defining your brand and creating a cohesive organization. It helps customers to understand your company’s purpose, and it directs employees to uphold your guiding principles.

Mission statements are directly linked to marketing. If your philosophies include a commitment to eco-friendly operations, environmental responsibility may be an effective part of your marketing campaign. If you strive to make your business accessible, your advertising may emphasize your online presence and mobile-device convenience.

References & Resources

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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