In a few carefully crafted sentences, a mission statement articulates the nature of your business and its guiding philosophies. It explains why you are in business. A mission statement touches on the goods or services you offer, your long-term goals, the values and principles that steer your business decisions, and the benefits you offer to the community.
A mission statement is one of the basic tools for defining your brand and creating a cohesive organization. It helps customers to understand your company’s purpose, and it directs employees to uphold your guiding principles.
Mission statements are directly linked to marketing. If your philosophies include a commitment to eco-friendly operations, environmental responsibility may be an effective part of your marketing campaign. If you strive to make your business accessible, your advertising may emphasize your online presence and mobile-device convenience.