2017-12-18 00:00:00 CRA English Discover how to adjust your website design to create an easier, more intuitive navigation experience for customers. https://quickbooks.intuit.com/ca/resources/ca_qrc/uploads/2017/12/Website-design-specialists-for-small-business-review-navigability.jpg https://quickbooks.intuit.com/ca/resources/cra/small-business-website-design-navigability/ Small Business Tip: Ensure Your Website Is Easy to Navigate

Small Business Tip: Ensure Your Website Is Easy to Navigate

1 min read

Your business website is one of your company’s most important marketing and sales tools. This is true whether your business offers online sales, offline sales, or both. According to a 2016 CIRA Internet tracking study, 47 percent of Canadian respondents research products online but buy in store. To ensure your customers can find the information they need to make a purchasing decision, it’s important to create a streamlined, user-friendly navigation system.

The first step in improving your website’s navigation is to remove unnecessary elements. Each page should be clean and clutter-free, so your customers don’t feel overwhelmed or confused. Less clutter also ensures users can spot the most important information and links at a glance.

When it comes to navigability, fewer links are almost always better. Instead of filling your home page with 10 or 15 links, offer between three and five options. Your main navigation bar might include links to Services, Pricing Plans, and Consultations. Then, use expandable HTML or JavaScript menus to offer additional options. When a customer clicks on Services, for example, he might see Website Design, Photography, and Print. By separating information into a hierarchy, you can help customers find exactly what they need.

Internal links are another important part of your website’s navigation. These in-text links connect customers to other relevant pages on your website. If one of your pages discusses a specific product, for example, you might include internal links to price sheets, an item-specific manual, or similar items. That way, you can anticipate the customer’s needs and provide logical next steps.

The final step in creating effortless website navigation is to test each form and process. Each one should be as fast and simple as possible — otherwise, you risk losing visitors. Consider shortcuts that make your customers’ lives easier, such as Facebook signups and logins, Paypal checkouts, and customer service live chats.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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