Measuring return on investment is a great way to gauge how well your assets are performing and how your business is doing overall. Integrating applications such as Fishbowl with QuickBooks Online accounting software allows a detailed view of expenditures on sales and marketing campaigns. By tracking the costs of such endeavors and the amount of time it takes for those costs to be recouped, these programs give you a detailed look into whether your strategy works or needs to be tweaked.
Assessing ROI with a mouse click as you sift through your financials can help save money through avoidance or boost returns through increased investments. Typically associated with large corporate entities, tracking ROI is also a prudent approach for small businesses.