Every November, Financial Literacy Month is a marketing gift for accounting and bookkeeping businesses. According to the Financial Consumer Agency of Canada (FCAC), Canadians lack essential knowledge in matters of money management. Fortunately, accountants are goldmines when it comes to the issue of dollars and sense. Your support for Financial Literacy helps prepare your fellow citizens for life’s financial ups and downs. It also boosts your bottom line by drawing business to your door. There are several ways to support this program.
Spread the Word
The Financial Literacy initiative is all about creating awareness and delivering information. Just as you may decorate for any special event, you can jazz up your business to support and celebrate the Financial Literacy movement. Typically, FCAC provides images and messages to make this easy. You can download themed digital messages to post on social media or your company website. You can print out infographics to mount on walls, windows, and information boards at your workplace. These short bites of graphically enhanced information do wonders for grabbing and holding attention. You can also spread the word a little further by including Financial Literacy messages in your mail-outs and adding promotional catch phrases to your email signatures.
Budget Planning 101
How about presenting a course in basic budgeting? Accountants know that budget planning is a basic key to meeting financial goals, but the average Canadian could use some help with the planning concept. If you offer a class, you can showcase your knowledge while starting your students along the path to financial well-being. Whether you go for an online tutorial or a face-to-face lesson, you can teach the importance of the balance between meeting current wants and needs and putting money aside for future expenses. In the spirit of Financial Literacy Month, you may consider free admission to make the course more inviting and to build client relationships.
Offer Free Services
You may not want to give away full business analyst services, but you may choose to give your new employees the lead on free introductory consultations. These short sessions can give potential clients a glimpse of what they’ve been missing and a taste of what you can do for them. Some clients may have preliminary questions about structuring a new business. Others may appreciate guidance because they don’t know where to begin in the role of executor.
Sponsor an Event
Whether you’re submitting event details or information resources for inclusion in the FCAC database, you have to meet specific requirements for acceptance. In general, you can submit anything in the field of money management as long as it adds financial knowledge and benefit to the Canadian public. Your event can take place during Financial Literacy Month, but dates are not limited to that period. If you want to sponsor a lunch ‘n’ learn session to coincide with tax preparation, you can schedule your event in advance for February.
The FCAC mission is based on financial education. Informed individuals and business owners have the tools to make good money decisions that help them become financially strong and resilient. Accountants happen to have the best qualifications to lead the charge, and you may want to start making plans for November’s financial literacy festivities early in the year so you’re ready in the fall.