Every November, Financial Literacy Month offers you a marketing gift for your accounting and bookkeeping business. Your active participation during this month, which is all about creating awareness and delivering information about financial literacy, helps prepare your fellow citizens for life’s financial ups and downs. It also boosts your bottom line by drawing business to your door. There are several ways to support this program.
Spread the Word About Financial Literacy
Just as you may decorate for any special event, you can jazz up your business to support and celebrate Financial Literacy Month. Typically, the Financial Consumer Agency of Canada (FCAC) provides images and suggested messages to make this easy. You can download themed digital messages to post on social media or your company website. You can print out info graphics to mount on walls, windows, and information boards at your workplace. These short bites of graphically enhanced information do wonders for grabbing and holding attention. You can also spread the word a little further by including financial literacy messages in your mail-outs and adding promotional catchphrases to your email signatures.
Offer Literacy Courses
How about presenting a course in basic budgeting? You know how important budget planning is to meeting financial goals, for both small businesses and individuals, and you can teach consumers and business owners to feel more confident in budgeting. If you offer a class, you can showcase your knowledge while starting your students along the path to financial well-being. And that expertise starts to build trust between you and the students, even if they aren’t already your clients. That trust can help you grow your client list.
Whether you offer an online tutorial or a face-to-face lesson, you can teach the importance of the balance between meeting current wants and needs and putting money aside for future expenses. In the spirit of the month, you may consider free admission to make the course more inviting to potential new clients. Giving your time for free now can pay off significantly in the future when you snag new clients from the experience.
Offer Free Literacy-Themed Services
You may not want to give away full business analyst services, but you may choose to offer free introductory consultations. These short sessions can give potential clients a glimpse of what you offer and how your services can improve their personal or business finances. Some clients may have preliminary questions about structuring a new business. Others may appreciate guidance because they don’t know where to begin in the role of executor. The introductory consultation gives you a chance to feel out the concerns and needs of each potential client, so you can tailor your marketing and future sessions to that individual client.
Publicize Your Financial Literacy Event
Submit your event details to the Financial Literacy Database sponsored by FCAC. This information is available to all Canadians, making it a great way to get visibility. You have to meet specific requirements for acceptance, but generally, you can submit anything in the field of money management as long as it adds to the financial knowledge of the Canadian public and doesn’t just directly sell your personal services.
You can submit event details for events that happen during Financial Literacy Month and beyond. If you want to sponsor a Lunch-and-Learn session to coincide with tax preparation, you can schedule your event for February but advertise it during November, for example. These events help you capitalize on the buzz around Financial Literacy Month, and they help boost your credibility as an expert in the field.
With your expertise, individuals and business owners can learn to make wise decisions to thrive financially, so use this opportunity to help your fellow citizens while growing your business. Looking for more tools to grow your accounting business? QuickBooks Online Accountant offers powerful tools for accounting professionals. Sign up for free.