2017-01-10 00:00:00 Growing a Business English Find out what a downsell is and learn how to sell using this technique to keep your customers in the sales funnel. https://quickbooks.intuit.com/ca/resources/ca_qrc/uploads/2017/01/Mastering-The-Downsell.jpg https://quickbooks.intuit.com/ca/resources/growing-business/downsell/ What is a Downsell?

What is a Downsell?

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A downsell is a sales technique that you can use to convert a customer who decides not to go through with a purchase for various reasons, including insufficient budget. Instead of giving up on the sale, you try to sell the customer a different product or service with a lower price, which may be more suitable for the customer’s budget. Your goal is to keep the customer engaged in the sales process. For example, when you go to a car dealership, the car salesman shows you a high-end car model with sun roof, leather seats, and power windows. You like the car, but its price is over your budget. The salesman may show you a lower-end model without the sun roof and leather seats that cost less. When this happens, the salesman is trying to downsell you.

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Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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