2018-03-27 07:43:36 Growing a Business English Promote your holiday sales with effective strategies to increase customer attendance and sales. Offering exclusive in-store discounts,... https://quickbooks.intuit.com/ca/resources/ca_qrc/uploads/2018/03/GettyImages-501856189.jpg https://quickbooks.intuit.com/ca/resources/growing-business/holiday-retail-sales/ Improving the Success of Your Retail Store Sales for Holidays or Other Events

Improving the Success of Your Retail Store Sales for Holidays or Other Events

2 min read

Ride the wave of excitement generated by holidays like Canada Day or Easter with special seasonal sales at your retail store. Winter holiday sales are popular, but you can profit from holiday sales year-round. It’s a great way to encourage larger purchases because people feel like they’re getting a deal. Get more paying customers through your doors with creative promotion ideas.

Plan an In-Store Event

A sale by itself is appealing, but adding a live event can draw in more customers. Host mini spa treatments at your beauty store, or invite a speaker to talk about backpacking at your outdoor gear shop. A live cooking demo works well at a kitchen store. Choose an event that relates to your store’s products and appeals to your target audience. Be creative and think outside the box as you brainstorm ideas for speakers, product demos, concerts, product sampling, and interactive games.

Collaborate With Nearby Businesses

Get the numbers on your side by inviting your nearby retail neighbours to hold a summer sidewalk sale in the area. At the holidays, host holiday activities or treats at each business to encourage shoppers to wander. This option helps increase foot traffic to your entire neighborhood and creates a joyful experience. You also reach customers outside your usual circle when all businesses cross-promote the sale. Create a flyer that all involved companies can post and share.

Create Attractive Signs

Don’t underestimate the effectiveness of a well-placed sign. Temporary banners and window graphics let people know about the great deals you’re offering. Use this promotional method to attract foot traffic that you might otherwise miss. Flags also work well to draw attention to your store. Inside the store, use bold, attractive signs to control traffic toward the sales items.

Build Excitement Online

Use your online presence to increase traffic to your physical store location. Hosting a Facebook Live event ahead of the sale gives your followers a look at the deals. Highlight the most attractive deals to get your customers excited. Set up an event page for the event, so customers have all the necessary information. When your followers RSVP, their friends may see the event page. That publicity helps you reach new potential customers.

Social media contests also get people excited about your special sale. Put together a gift basket of a few sale items for the winner, and give your followers a free entry for sharing the post. Offer a special deal that you only announce on your social media channels. Your followers will feel special and may be more motivated to shop the sale to redeem the offer.

Keep the excitement going throughout the sale by posting regularly. Do a live stream during the sale to keep your followers updated. Ask shoppers to post pictures of their favorite deals to encourage others to head your way.

Offer Additional Incentives

Everyone wants the best deal possible. Freebies and additional discounts encourage people to check out your sale and buy more. Help seal the deal with an extra discount for an in-store purchase of a certain amount. A free gift with purchase also works well. Set a minimum purchase amount to make sure the incentive protects your profits.

Doing a little extra to promote your holiday sale can help boost your profits and help your retail store succeed financially. Keep your target audience in mind for effective promotional strategies.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

Related Articles

Profit Margin: The Low, the High, and How to Track Yours

Understanding profit margins is very important when you’re running a small business.…

Read more

Long-Term Planning: Implementing Strategy Map

Sometimes your profits give a narrow view of how well your business…

Read more

Prioritize Your Business Quality Improvement Projects With the Pareto Priority Index

Have you ever had trouble picking which business project to prioritize? Like…

Read more