How Retailers Can Keep up with the Ever-growing E-Commerce Demand

By Lois Leonard

2 min read

More Canadians than ever before are shopping online. Canada’s e-commerce industry is expected to grow 10% by 2019, a figure which is on par with e-commerce growth of countries such as the United States, where the online retail industry already is booming. E-commerce business owners should be prepared to adapt as increasing numbers of shoppers demand seamless online shopping experiences. Learn how to keep up with growing e-commerce demand.

Build an E-commerce Website

In spite of growing demand, many small businesses don’t have e-commerce websites. You could be missing out on opportunities for increased revenue if you don’t offer your customers the option to buy your goods or services online. Businesses such as Weebly and Wix offer easy-to-use tools to help you set up an e-commerce website in just a few hours. Choose mobile optimized templates to capture sales from your customers and clients who shop on their smart devices. Budget permitting, you might also consider hiring a freelance app developer to create an e-commerce app for your store – increasing numbers of consumers opt to make purchases directly from their smart device screens.

Implement a Hassle-Free Returns Policy

More shoppers means more returns, depending on the types of products you sell. To keep your customers happy, consider making it as easy as possible for them to return unwanted merchandise. No-hassle returns often ensures repeat business from your customers, and you may reap even further benefits when customers share their good experiences with your business on social media. As part of a hassle-free return policy, you might consider offering a one-click return option on your e-commerce website designed to populate a return invoice and produce a return shipping label. Some businesses offer to pay the cost of return shipping, while others do not. You should carefully weigh the pros and cons of charging restocking fees when you are crafting your business’s return policy.

Provide Flexible Delivery Options

Home delivery works well for many consumers, but some of your customers may want additional options, such as in-store pickup or delivery to their workplace or post office of choice. An e-commerce website designed to meet growing demand should make it easy for shoppers to customize their delivery options. Flexible delivery extends to the speed at which customers receive their packages. If you run a small supermarket or grocery store, consider offering your customers delivery options offered by large chain supermarkets, such as curbside pickup and home delivery, which makes you a viable competitor in the retail grocery marketplace. Even though you might get the best rate shipping your orders by standard delivery, allow customers to pay the additional cost if they want to receive their packages by the day after they place their orders. You might also offer same-day delivery for purchases made before a certain hour in the day.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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