A small business blog can be a highly-effective marketing tool, but you need to post interesting and engaging content to inspire people to read it. Follow these tips to choose attention-grabbing topics for your blog posts.
- Scan social media and tools such as Google Trends to learn the topics web users want to read about. Write about such topic from angles relevant to your readers or your niche.
- Write a blog post about something that really matters to you. Blog posts with a passionate tone allow you to connect with your readers on a deeper level.
- Identify and write about problems your readers are trying to solve.
- Read your blog and social media comments to find out your readers’ most pressing concerns.