Freelance jobs are growing quickly in Canada. In 2015, Canadian Business wrote that “In one generation, there will be no employees. Everyone is going to be a subcontractor.” Even though it is hyperbole, it underlines the crowded and competitive field of modern freelancing, which can be daunting for new freelancers who often begin with limited funds and few professional contacts. Fortunately for those new to freelancing, the modern hypertechnical economy leaves plenty of room for affordable and innovative outreach strategies.
1) Create Relationships Through Email
Email outreach may be challenging for some people. It can be awkward to establish an email marketing list or cold email potential clients. Additionally, consistent email campaigns can take up a lot of time and energy.
So why do so many companies and independent contractors use email outreach? There are two main reasons:
- It is cheap. Other than the time it takes to construct an email and write content, email marketing is free.
- It works. When done correctly, email marketing can be a consistent source of new and repeat clients.
2) Write for a Newspaper or Guest Blog
If you have any propensity for writing, try to get published in a newspaper or on a popular website. The content of your writing depends on your type of freelance job. Guest writing is an excellent and cheap way to get your product in front of new people. Make sure the publication grants you credit for your work and cites or links to your website/portfolio.
3) Create a Press Kit and Send It to Media Outlets
If you have a background that speaks to your expertise or novel perspective, try building a professional press kit. Your press kit should contain an overview of your freelance business, samples of your work, and some new marketing material. Use your biography, and those of any co-workers, to craft a compelling narrative about your business; give the journalist or blogger a reason to write about your brand.
4) Take Your Message to the Airwaves
Canada is full of local radio stations and has a busy online radio scene. Ambitious freelancing entrepreneurs can contact these local stations and ask them if they want to do a feature on the freelancer’s area of expertise.
Radio may not seem like a natural fit for a freelance pitch, but there are several advantages with this tactic. First, radio listeners tend to be locals who are more engaged with their community. This means you have the opportunity to foster personal, face-to-face relationships with people who relate to you, possibly creating a natural referral resource.
The lack of competition on the radio is another advantage. Major freelancing platforms, such as Upwork or Freelancer, host the profiles of millions of other freelancers. The blogosphere is even more competitive, with millions of blog posts written every single day. Radio gives you the chance to be a novelty.