Relocating your business is a big decision since it may affect your current clients. However, you and your clients can easily prepare for the transition, and you can gain additional clients to grow your customer base in your new location. Current clients need your reassurance the relocation doesn’t have the potential to affect them negatively. Depending on your business, you may want to individually discuss the move with each client or send a mass e-mail. In simple terms, explain how you plan to implement new technology to cover potential discrepancies.
To keep lines of communication open, provide existing clients with your business Skype address or virtual conference software details. If the nature of your business requires in-person visits (such as a doctor’s office), give your clients a nearby referral. Your referral can forward results to your office so you can continue your services virtually with the client. If you’re a retail business owner, enhance your business website before the move. Make product selection easy, and illustrate your commitment to updating your site as new products arrive. Also, consider selling your products on online marketplaces. You may find both current and future customers prefer online shopping.
When you land in your new location, draw attention to your company’s solid foundation of clients. Customer testimonials and ratings can attest to your business reputation, and it makes little difference that your client base is from your former location. Through social media and strategic partnerships, you can make your presence known in your new neighborhood and flourish. You’re relocating for a reason, so embark on your new journey with confidence, and bring your clientele with you.