Proactive small business owners can take market research into their own hands by designing online surveys for existing and potential clients. Done correctly, online surveys can save your business a lot of time and money that otherwise would have gone to tedious trial-and-error strategies.
5 Reasons Why Surveys Can Help Your Business
It is a good idea for any business to seek out customer feedback. According to SurveyMonkey, “businesses who measure customer satisfaction are 33% more likely to describe themselves as successful than those who don’t.”
Here are five reasons why online customer surveys can help your business:
- Online surveys can act as a way to troubleshoot issues within your business. This feedback can help you identify deficiencies ranging from inadequate customer service to poor user experience on your website.
- Online surveys also provide valuable positive feedback. You can learn a lot about your target market by just asking what it cares about, what kinds of services it is attracted to, and why it visited your business or website.
- You can reach people faster, no matter where they are. Traditionally, surveys were taken on location or through the mail. In the modern smartphone-obsessed consumer marketplace, online surveys let people respond whenever and wherever is most convenient.
- Advertisers really value demographic information. If you want to sell ad space in your newsletters, websites, webinars, podcasts, or even in-store, you can use online surveys to gather the kind of information needed by ad providers.
- Online surveys can be great lead-generating tools. Give your online customers or potential customers a reason to leave their contact information with you, such as offering a prize or discount, and use that information to increase leads.
How to Create an Effective Online Survey
To some extent, what you put in an online survey depends on your industry, your target audience, and what kind of relationship you have with your customers. Even so, there are some universal rules if you want to maximize the efficiency of your survey.
The first tip is to do a little research before you begin sending out electronic quizzes to your contact list. What do you already know about your audience? Can you leverage Google Analytics to find answers to basic questions?
You should also make it clear that participation in the surveys is appreciated or even rewarded. If you are in a really good spot with your customers, participation in surveys might even border on an expectation. Let your targets know that survey data generates better products and services.
If you are uncertain about how to get started, try using online survey companies. These are companies such as SurveyMonkey, FluidSurveys, and BDC. You can also look into some DIY software, such as that offered by Zoho Survey or SurveyGizmo. All of these are designed with small- to medium-sized businesses in mind.