Millennials are commonly defined as people who are born between the years 1982 and 2004. In 2014, they became the largest demographic in the Canadian workforce, equaling 36.8% of workers. Your small business may benefit from taking advantage of this generation’s unique set of characteristics. Understanding what is important to millennials and they way they approach work is important to successfully integrate them as valuable employees who benefit your business.
Being tech-savvy is a defining characteristics of millennials. This generation has grown up embracing technology and are comfortable with its rate of change in the workforce. They are prolific users of social media, mobile, and cloud technology. Small businesses may consider hiring millennials to devise a customer relations strategy that reaches out to this generation.
Millennials may also add value launching innovative social media marketing campaigns that focus on enhanced engagement with your customers. The owner of a new real-estate consulting small business may hire a millennial employee to implement a marketing campaign designed to target and engage first homebuyers. Millennials are also comfortable working remotely and connecting through technology. You can consider hiring a millennial as a freelancer if you do not need their services in a full-time capacity.
Growing up in a world characterized by fast-paced technological change and uncertain economic conditions has taught millennials to embrace change, not fear it. Millennials have been raised to believe they are capable of changing a situation to improve it. Rather than being deterred by initial failure, they are likely to ask questions about how to change and improve in the future. Accountants and bookkeepers who operate a small business and are migrating to cloud accounting may hire a millennial to help with the transition process. Having an millennial employee who can walk you through issues that arise and suggest how processes can be improved helps ensure your business stays up-to-date.
Thanks to the internet, millennials grew up with instant access to information. They receive instant communication and updates on information they share on social media such as Facebook, Instagram, Twitter, and Snapchat. A marketing consulting business that requires a research project to be completed promptly may consider hiring a millennial employee who is comfortable using technology to efficiently access information and complete tasks by tight deadlines.
Diversity and Inclusion
Millennials are a diverse generation born during a period of heightened immigration. They have family and friends from a wide variety of backgrounds. Millennials believe diversity and inclusion are essential for fostering innovation and facilitating effective teamwork. Millennial employees from diverse backgrounds bring different ideas and perspectives on how to complete projects, which can lead to more holistic solutions being provided for your customers. This may be beneficial to an online business that has customers in offshore markets. Hiring millennial employees that understand the market you are selling to can help you to tailor and market your products more effectively.