If you’ve just launched your small business blog, chances are that is has little traffic. Consider guest blogging to draw traffic to your website.
Finding blogs in your niche with highly engaged audiences is the key to successful guest blogging. Once you identify a few popular blogs, browse social media channels to gauge whether their owners are active online. Active blog owners promote their content – so chances are good that they’ll promote yours, too, if you provide a guest post.
To get blog owners to invite you to post on their blogs, avoid sending mass mailings. Write personalized emails pitching posts that are relevant to their readers. When writing your guest posts, avoid selling. Instead, provide information and solutions to problems the blogs’ readers may have.