Behavioural analytics are a new advancement in business analytics that give insights into consumer behaviours. This type of analytics connects raw data that may seem to be unconnected, and it outputs useful insights into how and why consumers act they way they do. The five ideal components of robust behavioural analytics are:
- Real-time capture of a vast amount of data
- Automatic aggregation and filtering of the data
- The ability to query the data
- Extensive analysis
- A visualization component
Behavioural analytics help small businesses through increased sales, reduced customer churn rates (higher loyalty), and fast campaign analysis.