2016-12-30 00:00:00 Innovation English Learn what behavioural analytics are, their main components, and find out how they can help your small business. https://quickbooks.intuit.com/ca/resources/ca_qrc/uploads/2017/03/Coworkers-Discussing-Behavioural-Analytics-Business.jpg What are Behavioural Analytics?

What are Behavioural Analytics?

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Behavioural analytics are a new advancement in business analytics that give insights into consumer behaviours. This type of analytics connects raw data that may seem to be unconnected, and it outputs useful insights into how and why consumers act they way they do. The five ideal components of robust behavioural analytics are:

  • Real-time capture of a vast amount of data
  • Automatic aggregation and filtering of the data
  • The ability to query the data
  • Extensive analysis
  • A visualization component

Behavioural analytics help small businesses through increased sales, reduced customer churn rates (higher loyalty), and fast campaign analysis.

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Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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