Building strong relationships with your customers adds to the strength and credibility of your business. Building relationships with customers is essential because it gives you a better sense of their wants and needs, and you can customize your products and services to satisfy them. Keeping your customers happy builds the strength of your brand, leading to a stronger and more profitable business. Two key relationship builders are your business’s online presence and its charitable endeavours.
Build a Solid Online Presence
A solid and well-built website is essential for the success of your small business or nonprofit. Focus online content to communicate your company’s ideas and values clearly. Keep all content up to date; outdated or irrelevant content immediately signals a lack of credibility. Produce content on your website that is genuinely helpful to your target customer base. Customer loyalty isn’t always built through a sale; it is often established with a gift of free information or advice.
Having a social media presence is equally important, since this allows you to stay in touch with your customers on a regular basis. While its important to keep your business profiles on social media professional, that doesn’t mean that you can’t also personally connect with employees and, by extension, their friends and acquaintances. Many consumers may prefer to contact you or your business initially through a social media account because it generally comes across as feeling like a more personable contact. If you are active on social media platforms, such as Facebook, you can monitor customer comments about your business and address problems or concerns that you might otherwise not know about.
Customers hold a better overall perception of businesses that are involved in charitable giving. Giving back engenders warm feelings and positive attitudes toward your company. Depending on the nature of your business, there may well be a charity with values and goals that align with your own. For example, if you provide grooming services for pets, you might choose to establish a connection with a local animal-related charity, such as an animal rescue group or a nonprofit veterinary clinic. Your business can co-sponsor a charitable event, or it can choose to make regular donations to a charity. If you take the latter course, a great addition to your marketing campaigns is a prominent mention that your company donates a certain percentage of its profits or of each sale to your chosen charity. Don’t be shy about letting your customers know about your business’s caring and giving attitude.
There are numerous ways to get involved in charitable giving and support your community, and nearly all of those ways will garner positive publicity and increased exposure for your business. Both current and prospective customers are more likely to respect, trust and patronize your business more when they know that it is involved in charitable activities.