2017-03-29 00:00:00 Marketing a Business English Grow your freelance business by building an effective website, and drive traffic through targeted search-engine optimization. https://quickbooks.intuit.com/ca/resources/ca_qrc/uploads/2017/06/Freelance-Photographer-Determines-Which-Photos-To-Feature-On-Her-New-Website.jpg https://quickbooks.intuit.com/ca/resources/marketing/create-a-site-to-grow-freelancing-business/ Create a Website to Grow Your Freelancing Business

Create a Website to Grow Your Freelancing Business

4 min read

If you count yourself among the 1.9 million Canadians who freelance, you’ve probably heard that you need a website. But a freelancer’s website needs to have certain elements if you want to make the investment of time and money worth it. An attractive and intuitive layout, helpful information, and a blog increase the effectiveness of your online presence.

Memorable Business and Domain Names

Think of the websites you visit regularly or any business you frequent. One reason you visit them time and again is because you remember their names after the first encounter. An easy-to-remember domain name helps customers remember your site and helps you build your brand. You own full name is a natural choice, depending on your industry. You can also use your first name or your last name in combination with what you do, say, “Taylor Writes” or “Casey Travels.” If you plan to register your business in Canada, you need to make sure the business name you want is available. Then, you need to buy a domain name, so people can find you online. If the domain name you want is taken, considering changing the extension, so if Taylorwrites.com isn’t available, you could try TaylorWrites.net or TaylorWrites.ca.

Attractive Web Design

An attractive and intuitive website can get people interested in doing business with you. You don’t need advanced web development skills, and you don’t need to hire a web designer to create a website that looks good and works well. If you’re going the DIY route, choose a responsive template, which adjusts the layout when people look at it on smartphones and tablets. Companies such as Weebly, Wix, and WordPress have a wide selection of these responsive templates, many of which are free to use when you pay for hosting. Make sure the navigation buttons, which are the buttons you click to get to different pages on a website, are easy to find before settling on a template.

Clear Information Page

One of the best ways to snag business is to use simple and very clear language to describe what you do, so try not to overthink it when you write your information page. Consider describing how you help clients, the services you offer, and your successes. Keep in mind that bullet points make web content easy to read, so consider bullet phrases in place of full sentences where it makes sense. On your information page, you can also add links to your social media accounts and encourage site visitors to click them to learn more about you and your services. If you’re a freelance interior decorator, you could write, “Visit my YouTube channel to see how I turned this ‘tiny’ house into a palace,” and include a link.

Engaging Bio Page

Create an “About Me” page for your website to share a little about yourself to help potential clients learn more about your skills and background. You can share where you went to school, how you became an expert in your field, and your years of experience. Because so many people have families, hobbies, and pets, sharing basic details about your family life and interests makes you relatable and is a powerful way to get people interested in giving you business. You also should post a high-quality photo of yourself on your bio page. Head shots featuring your smile draw people in as do photos showing you at work.

Share Your Prices

Many freelancers prefer to negotiate rates with clients one-on-one. This works for some industries but not all. If you’re a freelancer in an industry where people are used to knowing the rates upfront, publish them on your website. Just be sure to update your website as your rates change. If you’re new to freelancing, publishing your rates in an industry where most freelancers keep rates close to the vest can give you an edge above the competition. You can give yourself some wiggle room to make more money on bigger projects by publishing price ranges.

Maintain a Blog

A website with all of the above elements is great, but you still need to find a way to stand out in an overcrowded online marketplace. If you want people to find you in web searches, try keeping a blog on the website. Publish posts on a regular basis and remember to use common words and terms that readers might search for in your target market. This helps major search engines find your page and connect your posts with interested readers. Provide useful tips, guides, and current news that users might search for to draw traffic to your site. As a freelancer, creating a well-designed, informative website is a valuable tool for marketing your business. Keep your website up-to-date, so it can be an information destination and a way for your present and future clients to connect with you for years to come.

References & Resources

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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