Direct marketing is a marketing method that allows businesses to reach customers without the traditional advertising intermediaries such as magazines, newspapers, and radio or TV stations. Businesses that engage in direct marketing typically use mailers, fliers, or emails to reach consumers.
Ideally, a business collects mailing addresses or email addresses from customers who have expressed an interest receiving its marketing materials. Sometimes, businesses acquire contact lists of consumers who aren’t interested in receiving marketing materials from them, which has given direct marketing a bad reputation.
You can run a successful direct marketing campaign by engaging your customers with positive interactions in store and online. Providing your customers with helpful information at no cost can inspire them to accept direct marketing materials from you and respond to the calls to action you include in your correspondence.