2016-12-09 00:00:00 Marketing a Business English Learn why customer testimonials are important for your small business, how to get them, and how to use them in your marketing efforts. https://d1bkf7psx818ah.cloudfront.net/wp-content/uploads/2017/03/08214644/Good-Customer-Services-Result-In-Positive-Customer-Testimonials.jpg How to Effectively Use Customer Testimonials in Your Marketing

How to Effectively Use Customer Testimonials in Your Marketing

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Customer testimonials are extremely effective marketing tools because they build trust with your prospects, are not “salesy,” and help prospects overcome potential skepticism. They can show prospects potential benefits of your product, substantiate any claims you make about a product, and help to build overall credibility.

Obtaining testimonials is often easier than expected. There are many ways to accomplish the goal of getting a testimonial, such as:

  1. Include a rating/testimonial form with the product that can be mailed back to you.
  2. Follow up with customers with an email asking for a testimonial.
  3. Include a link on your web page that directs customers to an area to provide feedback.

You can also incentivize customers to provide a testimonial by offering a large discount or some other gift.

References & Resources

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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