How to Effectively Use Customer Testimonials in Your Marketing

By Craig Anthony

0 min read

Customer testimonials are extremely effective marketing tools because they build trust with your prospects, are not “salesy,” and help prospects overcome potential skepticism. They can show prospects potential benefits of your product, substantiate any claims you make about a product, and help to build overall credibility.

Obtaining testimonials is often easier than expected. There are many ways to accomplish the goal of getting a testimonial, such as:

  1. Include a rating/testimonial form with the product that can be mailed back to you.
  2. Follow up with customers with an email asking for a testimonial.
  3. Include a link on your web page that directs customers to an area to provide feedback.

You can also incentivize customers to provide a testimonial by offering a large discount or some other gift.

References & Resources

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

Related Articles

How Accounting Professionals Can Protect Their Reputations on Social Media in a Crisis

Social media is a powerful marketing tool and a great way to…

Read more

How Accountants Use Seasonal Slowdown Time Effectively

Accountants are notoriously busy during tax time, and if you primarily focus…

Read more

How CharityVillage Can Help You Grow Your Nonprofit Staff

Finding and hiring ideal employees for your nonprofit is just as challenging…

Read more