There’s a lot more to running a landscaping business than spreading mulch and trimming hedges. Today’s most successful landscaping businesses recognize the importance of using a wide range of marketing strategies to increase their client bases and drive brand awareness. These days, you don’t need a marketing degree to advertise your business effectively. All it takes is some motivation and a little outside-the-box thinking to successfully promote your landscaping company.
Improve Your Online Presence
Most of your clients aren’t going to look for your company in the phone book. If you don’t have a solid website and a strong social media presence, you’re missing out on a massive amount of potential. Pay a professional web designer to create an attractive and easily navigable website. Create accounts on all of the major social media accounts, and update them regularly with pictures and videos of your latest work. Videos are extremely powerful marketing tools, as they allow you to really connect with your potential clients on a personal level. For example, Creative Roots Landscaping uses a high-quality video to provide an in-depth look at its employees and their landscaping capabilities.
Know Your Audience
Once you have a strong online presence, you can start marketing your website and social media accounts. To do this successfully, you need to recognize your target audience. To market a landscaping business, you need to connect with property owners. For example, you could find a Facebook page for a local apartment rental company, and offer your services. You could join local community message boards and promote your business. When you market your landscaping company online, always make sure that you’re providing value to the reader. For instance, providing tips on maintaining bushes and then casually mentioning your business is preferable to simply dropping your link all over the place.
Incentivize Your Current Customers
In your quest to gain new clients, it’s easy to forget about your existing ones. When it comes to promoting your landscape business, your existing clients can be one of your biggest allies. After all, referrals are a major source of business for landscaping companies. Try to motivate your customer base to do your marketing for you. For example, you could offer a small discount for anyone who shares your website on social media. Offer a larger discount for direct referrals. Marketing is infinitely more effective when it comes from a third-party customer, not the business. The long-term results are worth the minor cost of admission.
Use Signs and Business Cards
Online marketing is extremely important, but don’t forget to promote your company offline, too. You want to turn your company into a household name. You want your company to be the first name that comes to mind when someone mentions landscaping. When you landscape public areas, ask if you can leave a sign that has your business information. If your client is hesitant, consider negotiating a discount in exchange for the publicity. Keep business cards on hand, and leave them at local grocery stores, coffee shops, and other common areas. Take out ads in local newspapers, billboards, and magazines. Pay attention to your competition, and do your best to promote your business as the superior choice.