If youve ever thought about buying something, such as a new carpet for your house, and found an article on a carpet company’s website about carpet styles through a web search, you’ve had a direct experience with inbound marketing. The carpet company didn’t go out and find you and try to sell you a carpet; it put an article on its website to attract you because you’re in its target market. Traditional marketing can be pricey, and small businesses simply dont have the money needed to get noticed in the crowded marketplace. Inbound marketing tends to be a creative pursuit, meaning you can create all kinds of fun, interesting, and valuable information and put it out there to attract people in your target market. Social media websites and search engines make inbound marketing easy; simply sharing your content or using the right keywords can attract people to your business or brand. You can start a blog as part of your inbound marketing strategy, but don’t stop there. Podcasts, how-to videos, and e-books are also effective ways to get your business or brand noticed. The best part about inbound marketing is that your business or brand attracts attention from potential customers and clients well before they’re even ready to buy. So, the more useful content you produce, the more visibility your business or brand gets, which increases the likelihood of getting leads and sales. Inbound marketing is one of the best ways for small businesses on a budget to build brand awareness.
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