A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. Instead of directly attempting to get products in front of customers, a pull strategy aims to get the customers to come to the product (hence the term “pull”). A pull strategy is all about getting the customer to come to you. There are four widely used pull marketing strategies employed today:
- Advertising and mass media production
- Word-of-mouth referrals
- Customer relationship management
- Sales promotions and discounts
Pull marketing strategies have gained momentum in the mobile-based world. With geofencing, geotargeting, and similar technologies, pull strategies are becoming increasingly easier and more relevant.