2017-01-10 00:00:00 Marketing a Business English Learn what a pull promotional strategy is, how to use it, and learn about various pull marketing strategies. https://quickbooks.intuit.com/ca/resources/ca_qrc/uploads/2017/01/store-owner-waits-to-open-shop-for-a_sale-as-part-of-a-pull-promotion-sale.jpg https://quickbooks.intuit.com/ca/resources/marketing/pull-promotional-strategy/ What is a Pull Promotional Strategy?

What is a Pull Promotional Strategy?

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A pull promotional strategy, also called a pull marketing strategy, is the opposite of a push strategy. Instead of directly attempting to get products in front of customers, a pull strategy aims to get the customers to come to the product (hence the term “pull”). A pull strategy is all about getting the customer to come to you. There are four widely used pull marketing strategies employed today:

  • Advertising and mass media production
  • Word-of-mouth referrals
  • Customer relationship management
  • Sales promotions and discounts

Pull marketing strategies have gained momentum in the mobile-based world. With geofencing, geotargeting, and similar technologies, pull strategies are becoming increasingly easier and more relevant.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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