The day when you send marketing emails to your new and existing customers has a dramatic impact on the likelihood that the recipients open those emails, which is what makes your marketing efforts worth their while. To get the best results in terms of open rates, you should schedule the majority of your emails for Tuesday. In 10 different email marketing studies, the majority found Tuesday to the be day with the highest rate of opened emails. Even in studies where it didn’t rank first, Tuesdays were within the top two or three. What about if you send out multiple marketing emails per week? Wednesday and Thursday also had high open rates, with Thursday ending up ahead by a small margin overall. Tuesdays and Thursdays also work well in combination, since there is a day between them. If you send marketing emails out two days in a row, it’s more likely that your recipients will skip opening the second email you sent. Weekends have high open rates for emails, but that is partially due to the fact that there are far less emails sent on Saturday and Sunday. However, emails that have content related to recreational activities and hobbies do tend to perform better when sent on weekends or towards the end of the week. An email marketing campaign can only reach those customers who open your emails. While there are a lot of factors that can boost your open rates, such as writing an enticing subject line, one of your best bets is to time your campaigns to go out on the right days of the week.
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