2018-01-26 00:00:00 Marketing a Business English Send your clients low-cost, attractive, and professional-looking Christmas cards this holiday season. Include a company photo to add a... https://quickbooks.intuit.com/ca/resources/ca_qrc/uploads/2018/03/Woman-Designing-Company-Chirstmas-Cards.jpg https://quickbooks.intuit.com/ca/resources/marketing/sending-company-christmas-cards/ Sending Company Christmas Cards: Adding a Personal Touch for Clients

Sending Company Christmas Cards: Adding a Personal Touch for Clients

1 min read

If you run a small business, you know what it’s like to compete for clients’ attention on a shoestring budget. One relatively low-cost way to keep your name fresh in your customers’ minds is to send out Christmas cards to your client list every year.

  • It’s a relatively low-cost PR gesture, and it adds a personal touch to your small business’s holiday season outreach efforts.
  • It puts a face (or faces, if your card includes a photo of your staff) to the company’s name and humanizes you to existing and potential clients. This improves retention and may win over a few of the fence-sitters on your prospects list.
  • It’s also an effective morale booster for your own troops, who can feel more like a family when they get their copies of the company Christmas cards to keep at their desks.

Quality Counts

When you send out a company card, it’s not just conveying season’s greetings — you’re also sending out an artifact of your approach to your projects. A slapdash effort that was obviously hurried sends the wrong message, so it’s worth the effort to get it right.

  • Hire a professional photographer, if you plan to send a photo card. Taking a great picture usually calls for professional help. Getting a single good snap in one sitting shouldn’t take too long, and it’s almost never too pricey for a small business’s Christmas budget.
  • Even if you’re sending out a thousand cards, there’s no substitute for a handwritten message. Start in April, if you have to. You could write each card yourself, parcel the work out to the employees with the best penmanship, or hire a professional calligrapher to do the job beautifully.
  • Use a service for design work. Sites like Shutterfly can help non-designers design amazing things. Consider setting up a company account and whipping something up from a template you like.

Christmas is a great time to remind your clients that they’re still on your mind. By sending out nice-looking Christmas cards, you can encourage them to keep your company in mind, too.

Information may be abridged and therefore incomplete. This document/information does not constitute, and should not be considered a substitute for, legal or financial advice. Each financial situation is different, the advice provided is intended to be general. Please contact your financial or legal advisors for information specific to your situation.

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